Bayer-on-the-Go

The Solution

I created a 3-frame banner ad aimed at working adults. Each frame shows a different scenario that a stressed and busy person could relate to. I included the benefits of using Bayer-on-the-Go and a link to Bayer's site, which gives more information about managing stress-related pain and the opportunity to buy online.

The Challenge

Spec Ad

Reach stressed-out adults (30-50) with pain. Inform them of the connection between the two, how aspirin helps and what Bayer has to offer. Increase revenue, gain new customers, appeal to brand loyalists with new easy-access product.