CoverGirl TrueYou Match Lipstick

The Solution

I created a full-page magazine ad to inform consumers of the new product, which is perfect for anywhere at anytime because it matches the user's own lip color and simply enhances. I chose a range of natural tones for the lipstick tubes to show that anyone can use this product. The blue background plays on the hydrating benefit and the model's expression shows that she's stoked about her look.

The Challenge

Reach make-up lovers between 20-40 who prefer a natural look and shop at drug stores. Increase revenue, gain new customers, retain returning customers.

Spec Ad